Hi, my name is Shel, and I'm a creative based in New York City. I entered the creative workspace as a freelance model in 2014. Since then, I have transitioned into social media influencing and content creation for brands. I have worked with brands of all sizes, from small boutiques to large corporations, and can adapt my services for any brand.
What services am I offering?
Mood Board Ideation
Location Scouting and Prop Purchase
Photography & Styling
Modeling & Casting
Editing & Retouching
Implementation Strategy and Influencing
What qualifies me to offer these services?
I have an advanced degree. You might be thinking “Wait...a graduate degree in public health...how does that align with content creation?” Graduate school not only prepared me for success in my specific concentration, but also in a few general areas:
Project Management: Multi-tasking...attempted by many, mastered by few. Content creation is a multi-faceted process that requires the creator to manage ideation and execution on a deadline while ensuring quality is not compromised.
Oral Presentation: Communication is a major key—DJ Khaled has confirmed it. The creator has to be able to understand brand guidelines and offer innovative concepts that highlight the brand vision and voice.
Written Presentation: Making sure the fine details are not lost in translation. The creator must be able to delineate all of the services that will be fulfilled and provide a reasonable timeline for completion.
I’ve created my own content and seen successful engagement.
Shortly after starting graduate school in 2014, I modeled for boutiques and brands to earn extra money—graduate school, working as a teaching assistant, and doing collaborative research wasn’t enough to keep me busy. My experience in front of the camera allows me to style aesthetically pleasing sets.
I created a new Instagram account in January 2015 with a promise to myself that all of my following and engagement would be 100% AUTHENTIC. I worked tirelessly to network with photographers and brands in Utah, and eventually started working with national and global brands.
I’ve captured the attention of successful brands such as Levi’s, The Frye Company and Free People. The hustle is real. I have created content for social media accounts, blogs, promotional emails, and e-commerce sites.
I work in marketing for a beauty brand in New York City.
KPIs, ROI, copywriting, promotional newsletters, social media strategy, art direction, brand presentations, budgeting, project management... you know the drill. New York City marketing is fast paced and requires a special level of dedication. The content creation and social media strategy I apply to this brand has proven successful. The brand's social media accounts have grown by 52% in just nine months and engagement has increased by 100 percent.
Please fill out the form below for a project estimate.